Hello!🌻
you beautiful sunshine human!
Hi, I’m Kritika, a creative strategist working at the intersection of storytelling, emotion, and brand perception.
I help founders and brands craft narratives that feel human, culturally relevant, and emotionally resonant.
"Don't let someone else define creativity for you. Be imaginative.
Think like a 5-year old. Let your ideas be crazy.
Now read the first line again."
- Kritika Malhotra
Turning brands into conversations people remember☕
🌻 Every brand has a voice; it just needs the right words, visuals, and strategy to be heard & seen in the crowd.
✏️ What began as copywriting for brands like Yulu, Tesco, and Josh, evolved into building my own creative studio kritikamalhotraa.com , shaping brand stories that don’t just look good, but genuinely connect.
🍄 Alongside client work, I also run my passion project, '@2minmoodles_', a small corner of the internet dedicated to creative expression, mood-lifting thoughts, and everyday storytelling.
💻 Currently pursuing Digital Marketing & Analytics at IIM Mumbai, I blend creativity with strategy, because meaningful brands need both emotion and intelligence to stand out today.
✨ If your brand wants to feel more human, communicate with depth, and leave a lasting impression,
you know what to do next.